The brand name MOAI originates from the monolithic human statues “moai’s”, created by the inhabitants of the island of Rapa Nui, also known as Easter Island. The island was discovered and settled by Polynesian adventurers and explorers who traveled the Pacific Ocean by canoe. It is believed that these statues were created by the people of Rapa Nui to worship their ancestors, their explorers of the sea.

With the brand MOAI we pay our tribute to these amazing Polynesian explorers, who loved to be on the water, travel the Pacific Ocean for thousands of kilometers, and only used the sun, the clouds, the moon, the stars and the current to guide them.

Polynesia is a region in the Pacific Ocean, covering an area between Rapa Nui (Easter Island), French Polynesia and Hawaii. The people of Polynesia also invented surfing and stand up paddle boarding.


MOAI is a brand from The Netherlands. Designed in Holland, inspired by the people of Polynesia who invented the art of paddle boarding.

At MOAI we will always pursue quality, durability and innovation for our products. As a team, we have many years of experience in the industry, in product development, retail marketing, and above all – we love stand up paddle boarding more than anything!

As an organization we also want to give back. Everyone deserves the opportunity to enjoy nature and play on the water. Your MOAI purchase will help to make donations happen and make the world a better place for everyone.

Going forward we also strive to make our products as environment friendly as possible. Sign up for our newsletter and we will keep you posted on our progress and (educational) events.


Our ambition is to create the most innovative and qualitative water sport products in the industry, with a cutting-edge design, and affordable for the recreational market.