The MOAI brand

The brand name MOAI originates from the monolithic human statues “moai’s”, created by the inhabitants of the island of Rapa Nui, also known as Easter Island. The island was discovered and settled by Polynesian adventurers and explorers who traveled the Pacific Ocean by canoe. It is believed that these statues were created by the people of Rapa Nui to worship their ancestors, the explorers of the sea.

>With the brand MOAI we pay our tribute to these amazing Polynesian explorers, who loved to be on the water, travel the Pacific Ocean for thousands of kilometers, and only used the sun, the clouds, the moon, the stars and the current to guide them. Our designs are inspired by these adventurous ocean travelers.

Become a dealer


We are proud of the way we changed year by year. We develop not only as a brand, but also as individuals. When it comes to our products – we test each of them every time, because we want to be sure that every client will get the best possible experience. Product design is the never-ending pursuit of perfection. We strive to deliver engineered performance and create beautifully designed products while always seeking to minimize our impact.

In the near future, we plan to create more eco-friendly products, if only to the smallest extent, because every change is important. Stay tuned and grow with us!

Our Team

MOAI is a brand from The Netherlands. Designed in Holland, inspired by the people of Polynesia who invented the art of paddle boarding.

At MOAI we will always pursue quality, durability and innovation for our products. As a team, we have many years of experience in the industry, in product development, retail marketing, and above all – we love stand up paddle boarding more than anything!

As an organization we also want to give back. Everyone deserves the opportunity to enjoy nature and play on the water. Your MOAI purchase will help to make donations happen and make the world a better place for everyone.

Going forward we also strive to make our products as environment friendly as possible. Sign up for our newsletter and we will keep you posted on our progress and (educational) events.

From our founder

I am so proud of what we accomplished with our team in a really short time. MOAI grew into one of the most popular watersports brands in only a few years time! It all started out with a dream…

As a kid I grew up on the water, I come from a watersports family. I always loved the life and atmosphere around the beaches and lakes. Still do! For me it is a way to clear my head, get that holiday vibe and just relax.

I started out as an importer for dinghy boats and later for SUP boards in 2009. It was always a dream to create my own brand. In 2017 I finally did it! I started the MOAI brand with the help of my family and team. Our goal was to create a good quality brand with a great design for starters and mid level suppers.

I would like to thank you for your trust in our brand and hope you will love your MOAI as much as we do!

Aloha, Pleuni


MOAI is always trying to give back, which is one of our main statements. At the moment, we support several environmental and health organizations because we believe in their power. No one is indifferent to us. In the future, we intend to expand our activities and help on a larger scale. You can also help with us by buying our products. Together we can change the world for the better. MOAI is not only about fun and water sports, it’s also lifestyle & conscious thinking about what is happening around us and how we can help.

We have several projects. We support Surf therapy projects, clean up projects, nature and wildlife projects. With all of these project we try to stand up for a better world!

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